Ford had a rough Q2, reporting a 10.3% decrease in overall U.S. sales with only 549,200 vehicles moved off dealership lots.
The sales slump is attributed to two main issues. The first is that electric vehicle (EV) sales dropped by 40.7% overall. The Mustang Mach-E was down 30.9%, and sales of the now-discontinued Ford F-150 Lightning are down 58.6%.
Ford also contributed the drop in sales to the phase-out of two of the company’s most popular models. The Ford Escape and Lincoln Corsair were both phased out of the automaker’s lineup as Ford continues its revamp efforts.
Now it is not all bad news for the Blue Oval. The Ford Bronco has seen significant gains in sales, and outsold the Jeep Wrangler in Q2. The hybrid models also saw some great quarter-over-quarter gains, with the Maverick Hybrid and Lincoln Nautilus both setting record sales.
For those in the auto industry, this decline was not unexpected, especially given the current retooling underway at Ford. The company is in the midst of a total lineup revamp with the Universal EV platform debuting next year. Ford is currently retooling its Louisville Assembly Plant to support the new platform and will produce the recently announced less-than-$30,000 electric pickup and other models that will build on this single EV platform.
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