Tesla appears to be preparing its next move in South America, teasing an upcoming launch in Uruguay through a not-so-vague post on social media.
The post from Tesla’s Latin America division contained only the words “Estamos llegando” (“We are arriving”) alongside a short, blurred video showing what appeared to be the outline of a country.
It did not take long for everyone to identify the shape as Uruguay, effectively confirming Tesla’s plans to enter the market.
Estamos llegando pic.twitter.com/DDB4u9ZcLL
— Tesla Latinoamérica (@Tesla_LatAm) June 27, 2026
Once sales begin, Uruguay will become just the third country in South America where Tesla vehicles are officially available, following launches in Colombia and Chile. The move continues Tesla’s gradual expansion across emerging EV markets as the company looks beyond North America, Europe, and China for future growth opportunities.
Former Tesla employee Jorge Milburn, who worked for the company beginning in 2015, reflected on how long the expansion had been anticipated.
“I remember when I started working at Tesla in 2015 that the possibility of entering the Uruguayan market was a distant dream. Now it’s happening,” Milburn wrote on X.
According to Milburn, Uruguay may be one of the best-positioned countries in the region for widespread EV adoption due to its electricity supply being generated almost entirely from renewable sources, the country’s lack of domestic oil and gas resources, short average driving distances, and high fuel prices that improve the economics of switching to an EV.
Several of those factors align closely with the conditions that have historically accelerated EV adoption in other markets. Uruguay generates virtually all of its electricity from renewable sources, allowing EVs to operate with a significantly lower carbon footprint than in regions still dependent on coal or natural gas generation.
The country’s relatively compact size also helps reduce concerns around charging infrastructure and driving range, two of the biggest barriers to EV adoption in larger countries. Meanwhile, high gas prices improve the economics of switching to an EV, particularly for drivers with predictable daily commuting patterns.
Tesla’s entry could also help accelerate charging infrastructure investments and increase competition in Uruguay’s growing EV sector, which is currently dominated by Chinese automakers offering lower-cost electric models.
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