Porsche Q3 2020 sales show the Taycan is starting to stretch its legs

Porsche Taycan 4S

The Porsche Taycan was only released last year, but it has already become one of the best selling vehicles for the German automaker.

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Just last week it was revealed the electric Taycan topped the charts in Europe, accounting for nearly one quarter of the total volume of Porsche sales in the region, with 1,183 units registered.

Now the automaker has released their US sales figures and the numbers are just as impressive for the Taycan this side of the pond.

For the three month period from July to September there were 1,858 new Taycan owners. That equates to about 12% of the total number of sales, putting it third on the list behind the popular Macan and Cayenne.

In terms of Porsche sports car, the Taycan is now the #1 seller for Porsche in the US. The iconic Porsche 911, which saw its sales drop by 7.9%, was outsold by the Taycan by nearly 300 units.

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“The third quarter remained challenging for many people, so I am grateful to our customers for their enthusiasm and to our dealers and their employees for the energy they continue to bring to Porsche,” Joe Lawrence, the brand’s North American executive vice president and COO, said in a statement. “We’ve never had such an exciting lineup in US showrooms—with demand for the new all-electric Taycan growing to the point that it was our third best-selling model line this quarter, just behind the Macan and Cayenne.”

Porsche recently revealed several new features coming to the refreshed 2021 Taycan. Some of the changes include minor performance enhancements, a head-up display, the options for owners to purchase convenience and driver-assist features, and more.

Source: Robb Report

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