Ford’s upcoming Fathom electric pickup now has a price tag in Canada, giving us a better idea of where the new midsize EV will fit into the market when it arrives next year. With federal incentives factored in, the Fathom will come in below $40,000, making it one of the more affordable electric pickups expected to be available in Canada.
Ford Fathom pricing and availability in Canada
The Ford Fathom will start at $42,690 in Canada with its standard-range battery. Currently the federal Electric Vehicle Affordability Program (EVAP) incentive is $5,000, but that will be lowered to $4,000 by the time the Fathom is available in 2027, meaning eligible buyers could see the effective price drop to $38,690. As we previously reported, pricing south of the border will start at US$28,350.
Pre-orders for the standard-range Fathom are scheduled to open in both Canada and the United States in early 2027, with Canadian deliveries expected to begin later in the year.
Fathom comes well-equipped despite its price
The Fathom will be the first vehicle based on Ford’s new Universal Electric Vehicle (UEV) Platform and will be manufactured at the Louisville Assembly Plant using the automaker’s new “assembly-tree” production process.
Despite the relatively low starting price, Ford isn’t stripping the Fathom of technology. Standard equipment will include Apple CarPlay and Android Auto, a large high-resolution touchscreen, digital key functionality and bidirectional charging, allowing the truck to provide power to external devices or potentially a home.
Every Fathom will also be BlueCruise-capable and feature built-in Apple Maps integration. Ford says the system will support EV-specific routing, turn-by-turn navigation and battery preconditioning, while Apple Maps data will also play a role in the development of future versions of BlueCruise.
The Fathom will also feature a front trunk and, according to Ford, offer more passenger volume than a Toyota RAV4.
Range and battery details still to come
Several important specifications remain under wraps, including battery capacity, driving range and power output. However, prototypes have already been spotted charging at Tesla Superchargers (seen above), and Ford has confirmed the Fathom will come with a native NACS charging port.
More specifications are expected ahead of the truck’s full launch in 2027.
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