Ford has issued another round of price adjustments for the F-150 Lightning in the US. The Detroit-based automaker has both increased and lowered prices for various trims of the 2024 model year, with the increases adding as much as $10,000.
Ford first revealed the F-150 Lightning in 2021, announcing some pretty attractive pricing for its base model Lightning Pro, which came with a starting price of $39,974. Prices increased from there for the other trims, with the XLT at $52,974, Lariat at $67,474, and Platinum at $90,874.
The prices didn’t stay at that level for very long, with Ford increasing them several times since then to points far above their launch day pricing. The most recent price hike was in March 2023, which pushed the Pro to over $60,000, more than $20,000 higher than when it was first announced. The company did cut prices in June, bringing them down to between between $49,995 and $91,995.
Now the prices have increased again for the majority of the trims, with the exception of the two most expensive trims, which have seen their prices drop by $7,000 and $5,000. The increases even impacts the newly announced Lightning Flash. (via Ford Authority)
- Pro: $54,995 (+$5,000)
- XLT: $64,995 (+$10,000)
- Flash: $73,495 (+$3,500)
- Lariat: $79,495 (+$2,000)
- Platinum: $84,995 (-$7,000)
- Platinum Black: $92,995 (-$5,000)
The price increases come at an interesting time for Ford. The Detroit-based automaker is seeing demand for the Lightning drop, forcing them to cut production at the Rouge Electric Vehicle Center by 50%. Ford is expected to produce about 1,600 Lightning trucks per week, or about 83,000 per year, after upgrading the factory to have an annual production capacity of 150,000 units per year.
We have reached out to Ford for confirmation of Canadian pricing of the 2024 F-150 Lightning. We will update this article when we receive a response.
