Ferrari’s first electric vehicle (EV) has officially arrived in Canada, just months after the Luce made its controversial global debut with a design unlike anything previously seen from the Italian automaker.
The Ferrari Luce was recently shown to Ferrari Quebec clients, marking the first known appearance of the electric Ferrari in Canada. The display car was finished in matte grey with gloss-black accents and black wheels.
Ferrari has not yet publicly announced official Canadian pricing, but the Luce is expected to cost around $800,000 in Canada.
With its first Canadian appearance now complete in Quebec, Drive Tesla has been told the Luce will make its next appearance at the Toronto International Film Festival (TIFF), which starts today and runs until September 20.
The Luce represents a dramatic departure from the low-slung sports cars traditionally associated with Ferrari. Instead, the nearly 198-inch-long EV features four doors, seating for up to five passengers and a rounded, almost hatchback-like profile.
Underneath that unconventional body is a considerably more familiar level of Ferrari performance. Four electric motors combine to produce 1,050 horsepower, while the Luce can accelerate from 0-60 mph in approximately 2.4 seconds. Its 122 kWh battery is expected to provide up to 530 km of range, while an 800-volt electrical architecture supports DC fast charging at up to 350kW.
Despite considerable criticism surrounding its styling, early indications suggest Ferrari isn’t having much trouble finding customers. Ferrari reportedly set an initial 2026 target of just under 500 Luce sales globally and reached that figure within approximately two months of the car’s May unveiling. Demand has reportedly been particularly strong in China, where an initial allocation of 88 vehicles quickly sold out.
The Luce has also already made auction history. A special “Tailor Made” example sold for US$40 million at RM Sotheby’s Monterey auction in August, making it the most expensive new car ever sold at auction. Proceeds from the charity sale went to The Ferrari Foundation.
That record-setting car was purchased by billionaire businessman, inventor and philanthropist Dr. Herbert “Herbie” Wertheim.
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