Ferrari has officially unveiled the Luce, its first fully electric vehicle, and while the performance figures are worthy of the Prancing Horse badge, the design is already becoming one of the most talked-about aspects of the car. With a design that looks anything like a traditional Ferrari supercar, the Luce is a dramatic departure from the automaker’s iconic styling language.
Set to arrive in North America in Q2 2027 with a starting price of US$640,000 (~C$883,500), the Luce combines supercar performance with luxury sedan practicality, featuring four seats, a large rear hatch, and the biggest cargo capacity in Ferrari’s history.
On paper, the performance specs are impressive. The Luce produces 1,050 horsepower through four electric motors, one at each wheel, helping launch the EV from 0 to 60 mph in 2.4 seconds. Ferrari says the front motors can spin up to 30,000 rpm, while the rear pair reaches 25,500 rpm. Power comes from a large 122 kWh battery pack paired with an 800-volt architecture capable of charging at speeds up to 350kW.
Ferrari estimates the Luce will deliver roughly 280 miles (450 km) of EPA-rated range, although some European estimates place it closer to 330 miles under the WLTP cycle.
Unlike many performance EVs that lean heavily into minimalist silence, Ferrari is taking a different approach. The Italian automaker says the Luce uses accelerometers mounted to the electric motors and chassis to capture real vibrations, which are then processed through software that filters out undesirable frequencies while amplifying more “musical” sounds both inside and outside the cabin.
Drivers can also adjust how aggressively torque is delivered through a paddle shifter mounted behind the steering wheel, with five different response settings available.
Inside, the cabin was designed by former Apple design chief Jony Ive, blending OLED displays with physical switches and controls. Ferrari says the Luce is intended to remain driver-focused despite the heavy use of digital interfaces.
The car is also surprisingly practical by Ferrari standards. Measuring nearly 198 inches long, roughly the same length as a Tesla Model S, the Luce includes four seats and over 21 cubic feet of cargo space, the largest luggage capacity Ferrari has ever offered.
However, the design is already generating negative reactions. Many have criticized the Luce’s rounded, egg-shaped proportions, arguing it lacks the aggressive styling cues Ferrari buyers have traditionally expected. That criticism could become a challenge given Ferrari’s ultra-loyal customer base, many of whom are drawn to the brand as much for its emotion and heritage as its outright speed and roar of its engines.
Whether the Luce becomes a success or a difficult transition for Ferrari’s most passionate buyers remains to be seen, but one thing is certain – Ferrari’s EV era has officially begun.
Introducing Ferrari Luce, the first electric Ferrari designed by LoveFrom. pic.twitter.com/1zxX1zsbTW
— Mike Matas (@mike_matas) May 25, 2026
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