Tesla appears to have officially ended its in-house Cybertruck wrap service. This move comes just two months after the automaker cut down the number of colour options for Cybertruck wraps, reducing choices from 11 colours to just 3.
Although the end of this service limits personalization options for Cybertruck owners, Tesla continues to offer its wrap service for the Model 3 and Model Y.
The Cybertruck, with its unique stainless steel exoskeleton, and angular, flat, and hard-edged surfaces made it the perfect candidate for a colour wrap. Since the launch of Tesla’s in-house wrap service in October 2023, it was limited to select Service Centers, and initially available only for the Model 3 and Model Y before expanding to include the Cybertruck upon its debut last year.
However, despite the initial interest, the wrap service for the Cybertruck has slowly been winding down. In September, Tesla reduced the Cybertruck wrap color options from 11 to 3, retaining only Satin Rose Gold, Satin Stealth Black, and Satin Ceramic White, and priced at as much US$6,500. Now, the product has been removed from the Tesla Shop, and we were able to check with a Cybertruck owner in the US who confirmed with us the option to purchase it has also been removed from the mobile app.
Tesla has not officially announced the end of their in-house Cybertruck wrap service, so we don’t know why the company decided to axe it. One contributing factor could be the limited market for it. There is still a relatively low number of Cybertrucks on the road, and the market is made even smaller when Tesla was only able to install the wraps at three Service Centers in California.
Add in the relatively high price compared to third-party options, and Tesla may have ended the Cybertruck wrap service to allow the company to allocate more resources to its high-demand models, the Model 3 and Model Y, which continue to support the in-house wrap options.
