Tesla’s expansion across Europe is continuing, with the automaker confirming on Friday its launch in Latvia.
The announcement came through Tesla’s Europe, Middle East & Africa account on X, which simply posted “Coming to Latvia” alongside a link to a dedicated event page on Tesla’s website.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
According to the event page, Tesla will begin its Latvian launch with a temporary showroom at the Spice shopping mall in Riga. The pop-up location will be open from July 17 through August 21, giving visitors an opportunity to meet Tesla staff, learn about the company’s products, and get a closer look at the Model 3 and Model Y.
Despite only announcing the event, the online configurator is already live for Latvia, and customers can already place orders.
Tesla is offering four variants of the Model 3 in Latvia: the Rear-Wheel Drive (RWD), Premium Long Range RWD and All-Wheel Drive (AWD), and the Performance. Pricing ranges from €30,990 to €48,990 (~C$49,600 to C$78,500).
The Model Y is available in the same four trims, with prices ranging from €34,990 for the entry-level RWD variant up to €53,490 for the Performance (~C$56,000 to C$85,700).
Model 3 deliveries are expected to begin in September or October, while Model Y buyers will have to wait a little longer until October or November.
The expansion adds another Baltic country to Tesla’s growing European footprint. Tesla already has an established presence in neighbouring Lithuania, which recently approved the use of FSD in the country, and Estonia, where it has steadily expanded sales and service support over the past several years.
It has been a busy week for Tesla. As we told you earlier, the automaker also just launched Model 3 and Model Y sales in Uruguay.
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