Tesla announces expansion into Estonia with launch event

Tesla is continuing its steady expansion into new markets, with the automaker now preparing to officially enter Estonia later this month.

The company has confirmed it will mark its debut with a public launch event on April 24, 2026, at the Ülemiste Centre in Tallinn. The event will run from 10:00 a.m. to 9:00 p.m., giving attendees a full day to explore Tesla’s lineup and learn more about the brand’s ecosystem.

According to Tesla, the opening event is designed to introduce Estonian consumers to its vehicles and technology in a hands-on way. Visitors will be able to see multiple models up close, participate in test drives, and speak directly with Tesla representatives about ownership, charging solutions, and day-to-day use.

While the Cybertruck has already made appearances in several markets, it will be on hand for its debut in Estonia, giving locals their first in-person look at the company’s electric pickup.

The event itself is open to the public, with Tesla encouraging interested attendees to register in advance.

“Bring your friends and family to see our models, take part in the day’s activities and test drives. We will also be showcasing the Cybertruck for the first time in Estonia.”

Although Tesla has not yet detailed the full scope of its operations in Estonia beyond the launch event, openings like this typically signal the start of more permanent infrastructure, including showrooms and service and delivery centres.

Even before its official entry, the company already has two Supercharger locations in the country – one at the Balti Jaama Market in Tallinn and another in the southern part of the country in Pärnu. A third potential location is listed as ‘in development’ in Tartu, while a fourth location in Jälgimäe was a winner in the Q4 2025 Supercharger Voting round.

A map of northern and central Estonia highlighting Tallinn, Tartu, Tabasalu, and Haapsalu, with major roads and town names shown. The map includes borders and part of the adjacent area in Russia.

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