Nearly 70% of Canadians Will Buy An Electric Vehicle As Their Next Car: KPMG Survey

Seven out of ten (68%) Canadians who plan on buying a new car in the next five years are likely to choose an electric vehicle.

A recent survey by KPMG reveals that there is large consumer demand for EVs in Canada – for both pure and hybrid cars. Motivators are environmental concerns, lower operating costs, tax incentives, and reduced insurance premiums.

Key findings are:

  • 62% of Canadians plan on buying a new car in the next one-to-five years.
    • Of this 62%, 79% of those aged 18 to 44 will choose an EV.
    • For those aged 45 years and older, 58% will choose an EV.
    • There is higher demand in British Columbia (77%) and Quebec (75%).
  • 31% are willing to spend less than $30,000 for an EV.
    • 42% are willing to spend between $30,000 to $49,999.
    • 20% are prepared to spend up to $74,999.
  • 59% of Canadians who plan to buy an EV will also buy their own charger.
    • In British Columbia, this number is 50% and in Quebec, it is 66%.

Despite high numbers, there are still doubts about the EV market. Of the 62% of Canadians planning on buying a car that is not an EV, key considerations are:

  • 67% are concerned about reliability in cold weather.
  • 60% cite high costs.
  • 51% say there’s a limited driving range.
  • 50 % complain of a lack of charging infrastructure.
  • 30% doubt an EV’s battery life.
  • 24% are turned off by limited model options.
  • 24% dislike long recharging times.

With the large Canadian demand, manufacturers and governments are expected to invest in EV infrastructure and to meet the surge in EV sales.

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