Turo Canada sees rapid growth in demand for EVs

The latest data from Turo Canada shows more and more Canadians are using the nation’s largest peer-to-peer car sharing network to get behind the wheel of an electric vehicle (EV).

Interest in EVs on Turo’s platform have taken off after the service launched in 2016. Since then, the number of trips taken in the zero-emission vehicles have increased by an average of 131% each year, demonstrating a shift in Canadian sentiment to EVs.

“Feedback from Turo customers tells us that people are curious about ZEVs now more than ever, and the trend is accelerating” Cedric Mathieu, VP and Head of Turo Canada tells Drive Tesla. “People are coming to us to either try a ZEV for the first time before purchasing their own, or to list their vehicle to offset its relatively higher purchase price.

Unsurprisingly the data also shows Tesla vehicles are the most popular EV on Turo. Now with more than 200 of them to choose from, including the new Model Y, Turo has more Tesla vehicles than any other car-sharing service in Canada.

Ranked by most trips taken, the Model 3 is the most popular EV on Turo, followed closely by the Model S and Model X. The fourth and fifth most popular are the Nissan Leaf and Chevrolet Bolt respectively.

The uptick in the number of EVs on the service is only expected to continue. Turo predicts that by 2025 more than half of new car sharing vehicles listed on the service will be emission free.

To help increase EV adoption, Turo recently partnered with the Quebec Electric Vehicle Association (AVEQ). Any member of the association who lists their EV on Turo is eligible to receive $250 after they earn their first $250 on the service.

Other key findings from the data include:

  • The total number of ZEVs available on Turo has increased twice as fast as other vehicles so far this year.
  • The share of new ZEVs on Turo in Canada doubled in 2020 to reach 5% of all cars listed.
  • Through 2020, ZEVs have represented 8% of all car page views on Turo in Canada, up from 5% last year.
  • This trend has been particularly prevalent in Turo’s newest market, British Columbia, which has the highest proportion of ZEVs across all provinces just five months since launch, making up 11.4% of all vehicles listed.
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