Electrify Canada has announced a shift in its pricing structure, transitioning from time-based charges to a kilowatt-hour (kWh) based billing system. The new pricing structure is set to take effect on January 9, 2024, aligning with recent regulatory changes that allow energy-based pricing at DC fast charging stations in Canada.
Under the new pricing structure, customers will be billed based on the actual energy consumed during charging, instead of how long they are plugged in. However, the biggest piece of information, pricing, wasn’t revealed. Electrify Canada only said it will be introducing station-specific pricing, and that rates will vary by location and “reflect local market influences.”
“Electric vehicle owners like the transparency of kilowatt-hour pricing – letting them pay for the amount of energy used to charge their EVs. We’re pleased to be able to offer a simpler and fairer billing structure to EV drivers across the Electrify Canada network,” said Robert Barrosa, president and CEO of Electrify Canada and Electrify America.
To facilitate this new pricing model, Electrify Canada will leverage its mobile app, allowing EV drivers to see station-specific pricing, check charger availability, initiate charging sessions, and monitor progress.
With the switch Electrify Canada becomes the latest EV charging network in Canada to adopt kWh billing after Measurement Canada approved the change in February. The first was Couche-Tard, which bills EV drivers $0.39/kWh at its charging stations. Tesla has also switched to kWh billing, with prices as low as $0.10/kWh at one station in BC, to as high as $0.73/kWh at some stations in Ontario during peak hours. Ivy Charge & Go has also recently made the switch for its stations at ONroute locations in Ontario, billing at $0.62/kWh.
January 9, #ElectrifyCanada begins kWh-based pricing, so you pay for the energy you need, no matter how long it takes to get it. ⚡ Learn more in our press release here: https://t.co/852P3xmhzJ #EVCharging #ElectricMobility pic.twitter.com/viDzjwYUnl
— Electrify Canada (@CanadaElectrify) December 6, 2023