There was a clear champion in Luxury Compact SUVs in California, the Tesla Model Y. According to CNCDA data, the Telsa Model Y accounted for 22.8% of all sales in the segment. The next closest, the Lexus NX accounted for 13% of sales ahead of BMW, Mercedes, and Audi.
Further to this, the Tesla Model 3 was the clear-cut winner in the Near-Luxury segment with 41.5% sales. The next closes car was the BMW 3 Series with 10.8%. Even the Subcompact segment saw an EV outsell other options with the Chevrolet Bolt accounting for 22.8% sales.
The Tesla Model S finished third in its segment, with 10.6% of sales, only 3.3% behind the Mercedes E-Class.
These numbers are great, but overall EV sales were down in 2020 in California compared to 2019. According to CNCDA data, battery EV sales were down 4.8%, and Plug-in Hybrid sales were down 40.5% year-over-year. The drop in sales is not too surprising with the pandemic and other factors dropping overall car sales in 2020.