Tesla Model Y and Model 3 Lead California Sales in 2020

The California New Car Dealers Association (CNCDA) released the annual report for 2020, and Tesla and EV’s continue to dominate.  EV’s led three primary segments in 2020.

There was a clear champion in Luxury Compact SUVs in California, the Tesla Model Y. According to CNCDA data, the Telsa Model Y accounted for 22.8% of all sales in the segment. The next closest, the Lexus NX accounted for 13% of sales ahead of BMW, Mercedes, and Audi.

Further to this, the Tesla Model 3 was the clear-cut winner in the Near-Luxury segment with 41.5% sales. The next closes car was the BMW 3 Series with 10.8%. Even the Subcompact segment saw an EV outsell other options with the Chevrolet Bolt accounting for 22.8% sales.

The Tesla Model S finished third in its segment, with 10.6% of sales, only 3.3% behind the Mercedes E-Class.

These numbers are great, but overall EV sales were down in 2020 in California compared to 2019. According to CNCDA data, battery EV sales were down 4.8%, and Plug-in Hybrid sales were down 40.5% year-over-year. The drop in sales is not too surprising with the pandemic and other factors dropping overall car sales in 2020.

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