Jaguar has pledged to only sell electric cars by 2025. With that deadline looming, the automaker is struggling to get off the starting line with their first electric offering, the I-Pace.
In 2021 Jaguar sold just 9,800 of the luxury electric SUVs around the world, representing a drop of 27% compared to the previous year, which in its own right was severely impacted by the COVID-19 pandemic.
That figure is also 50% less when compared to 2019, the first full year the I-Pace was available to purchase. In that year Jaguar sold 17,355 units globally.
Jaguar blamed the disappointing sales on supply chain shortages, but said the situation was improving.
“Jaguar Land Rover retail sales for the three-month period to 31 December 2021 continued to be constrained by the global semiconductor shortage, though the Company started to see some improvement in chip supply and wholesale volumes compared to the preceding quarter.”
Jaguar will be stuck with the I-Pace as its only electric vehicle for the next few years. Philippe Robbrecht, head of Jaguar Land Rover’s French division said last year the company will launch no new models until 2025.
The long delay is because they are not going to simply electrify their existing lineup, but rather introduce all-new Jaguar platforms and vehicles designed specifically for electric powertrains.
