As international sales slump, luxury car manufacturer Jaguar Land Rover has announced plans to go fully electric by 2030.
Jaguar Land Rover said Monday it will phase out its internal combustion engine vehicles to “realise its unique potential.” The shift to electric vehicles (EVs) will begin with Jaguar nameplate by 2025.
“We have all the ingredients at our disposal to reimagine the business and the experiences our customers seek, to reimagine to benchmark of luxury,” Chief Executive Thierry Bollore said.
Also over the next five years, Land Rover will release six electric variants of its luxury SUVs. The first is scheduled to be released in 2024, with all Jaguar and Land Rover vehicles making the switch by the end of the decade.
The automaker also didn’t rule out some of the electric options being hydrogen-powered. In a press release it said it is developing the technology “in preparation for future demand.”