September 28, 2026

Tesla Roadster Gets New Trademark Ahead of Debut

roadster with trademark

Tesla has filed a new trademark application tied to its upcoming next-generation Roadster, potentially revealing the electric supercar’s future logo and badge design as anticipation builds for its eventual debut.

The filing, submitted to the United States Patent and Trademark Office (USPTO) on April 28, 2026, covers a stylized “ROADSTER” mark contained within a triangular emblem featuring bent corners and four vertical lines extending upward from the bottom of the shape.

According to the filing, the design includes lines intended to depict “speed, propulsion, heat or wind.”

Tesla did not claim any specific colours as part of the trademark, suggesting the logo could appear in multiple finishes or materials when it eventually reaches production vehicles.

The application is currently listed as “LIVE/APPLICATION/Awaiting Examination,” meaning it has met the minimum filing requirements but has not yet been assigned to an examining attorney.

The trademark also follows another recent Tesla filing for a separate stylized “ROADSTER” wordmark submitted last month, the latest in a series of moves that the long-delayed supercar may finally be inching closer to launch.

Nearly a decade since unveiling

Tesla first revealed the second-generation Roadster in November 2017 during the unveiling event for the Tesla Semi. At the time, CEO Elon Musk stunned the automotive world with ambitious performance targets that included a 0-60 mph time of 1.9 seconds, a top speed above 250 mph, and up to 620 miles (1,000 km) of range.

Tesla also teased an optional SpaceX package that would reportedly use cold gas thrusters to improve acceleration, braking, and cornering performance.

Originally expected to enter production in 2020, the Roadster has since faced repeated delays as Tesla shifted focus toward scaling production of higher-volume vehicles like the Model Y, Cybertruck, and Semi, while also investing heavily in AI and autonomous driving development.

The company had been expected to unveil the production version in April, but during Tesla’s Q1 2026 earnings call, Elon Musk confirmed the debut had been pushed back once again.

While offering few specifics on timing, Musk hinted the Roadster could hold a unique place in Tesla’s history, describing it as potentially “the last manually driven Tesla.” 

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