Tesla’s sales in Canada rebounded during the second quarter of 2026, significantly outperforming the overall auto market thanks to surging demand for the Model Y.
According to new data published by Best Selling Cars Blog, Tesla delivered an estimated 5,765 vehicles in Canada between April and June, an increase of 28.1% compared with the same period last year. That placed Tesla 20th among individual automotive brands and 13th when manufacturers were grouped by parent company.
It is worth noting the figures are estimates, as Tesla does not publicly release country-specific delivery totals.
The improvement wasn’t limited to the second quarter but continues a trend across the first half of the year. Tesla’s estimated Canadian sales reached 11,895 vehicles through the end of June, up 19% from the first six months of 2025.
Model Y drives Tesla’s growth
Most of that growth came from the Model Y. An estimated 4,155 units were delivered during the second quarter, an increase of 98% year-over-year. With 8,390 deliveries through the first half of 2026, Model Y sales are up nearly 80% in the first half of the year.
That performance placed the Model Y 33rd among all vehicles sold in Canada during the quarter, ahead of several popular models, including the Ford Maverick, Honda HR-V and Ford Explorer. More importantly, it remained by far Tesla’s strongest seller in the country.
Tesla’s strong Model Y sales can largely be attributed to the company switching Canadian supply from the U.S. to Giga Berlin in September 2025. This transition helped offset import tariffs while significantly reducing prices for Canadian buyers by up to $20,000. Tesla also introduced a new entry-level Rear-Wheel Drive (RWD) variant under $50,000, making it eligible for Canada’s EVAP rebate.
| Model | Q2 2026 Sales | YoY Change | H1 2026 Sales | H1 YoY Change |
|---|---|---|---|---|
| Model Y | 4,155 | +98.0% | 8,390 | +79.8% |
| Cybertruck | 725 | +116.4% | 1,435 | +92.9% |
| Model 3 | 730 | -59.1% | 1,530 | -61.5% |
| Model X | 80 | -52.1% | 275 | -26.1% |
| Model S | 75 | -33.0% | 265 | +6.9% |
| Total Tesla | 5,765 | +28.1% | 11,895 | +19.0% |
Cybertruck growth offsets Model 3 decline
The rest of Tesla’s lineup produced mixed results. Estimated Cybertruck sales rose 116.4% to 725 units during the quarter, while first-half deliveries increased 92.9% to 1,435. These figures are somewhat surprising considering the artificially inflated prices right now due to U.S. tariffs – the Cybertruck starts at $139,990 in Canada.
The Model 3 continued to struggle, but for good reason. Quarterly sales dropped 59.1% to an estimated 730 units, while first-half deliveries fell 61.5% to 1,530. This drop can be attributed again to the U.S. tariffs, which inflated prices by more than $10,000.
These figures should increase substantially in the second half of the year as Tesla now imports Model 3 from China, allowing them to offer a RWD variant for under $40,000.
The Model X also declined 52.1% during the quarter to just 80 units, while Model S sales fell 33% to 75 units before both were discontinued.
Canadian auto market remains flat
Tesla’s growth came as the overall Canadian auto market remained relatively flat. New light vehicle sales declined approximately 1% during the second quarter, although June ended an eight-month streak of year-over-year declines with a 1.9% increase.
| Brand | Q2 YoY Change |
|---|---|
| Tesla | +28.1% |
| Volkswagen | +26.2% |
| Toyota | +12.0% |
| Jeep | +10.1% |
| Ram | +9.3% |
| Ford | +0.7% |
| Hyundai | +0.3% |
| Honda | -4.9% |
| Nissan | -17.6% |
| Mazda | -17.4% |
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