Rogers deepens Starlink partnership to expand satellite-to-mobile coverage across Canada

Rogers Communications is strengthening its partnership with SpaceX to expand Starlink Mobile capabilities across Canada, as SpaceX looks to expand its satellite-to-mobile network in the U.S.

During Rogers’ third-quarter earnings call, CEO Tony Staffieri confirmed the company is working more closely with SpaceX, saying Rogers intends to bring expanded coverage and capability to Canadians.

“We’re proactively deepening our collaboration with Starlink on sat to mobile connectivity, and Rogers intends to lead Canada as we work with Starlink Mobile to bring expanded coverage and capability to Canadians,” Staffieri said. (via The Motley Fool)

The comments come as Rogers continues expanding its satellite connectivity service, which allows compatible smartphones to communicate directly with SpaceX satellites in areas without traditional cellular coverage.

Rogers Satellite currently supports text messaging, text-to-911, emergency location sharing and public alerts. Select smartphones also support satellite-compatible applications, including WhatsApp calls and Google Maps.

The service is available across eligible outdoor areas of Canada south of the 58th parallel, with coverage recently expanding into the United States.

According to Rogers’ website, satellite connectivity is included with new 5G+ plans. Other Rogers customers can subscribe for $10 per month for their first year, increasing to $15 thereafter.

Staffieri also explained that Canada’s satellite-to-mobile market differs from the United States, pointing to differences in available spectrum, population distribution and foreign ownership regulations.

He added that SpaceX has indicated in filings with Innovation, Science and Economic Development Canada (ISED) that it intends to work with existing Canadian wireless operators.

While Rogers is expanding its relationship with SpaceX, Staffieri said Starlink’s share of Canada’s residential internet market remains very small, with most customers located in rural areas where alternatives are limited.

Rogers also sees opportunities for satellite connectivity among business customers, particularly for Internet of Things (IoT) applications in remote locations.

In its third-quarter financial results, Rogers highlighted its decision to provide free Rogers Satellite service to wireless customers in British Columbia during the province’s wildfire-related state of emergency.

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