Ram Trucks has revealed its upcoming electric pickup truck at the ongoing CES tech show. The new truck will enter the market in 2024, in what should be an increasingly crowded market at that time.
Even though the battery-powered version shares a similar name with the ICE variant, the electric truck is built from the ground up and is based on the company’s new electric architecture.
The exterior is classic Ram, with illuminated badging and novel lighting patterns. However, the company has gone for a more modern, clean, and tech-centered design interior. There are few buttons, and the dashboard features a prominent 28-inch touch-enabled screen where most settings are accessed. The interior is also given a more spacious appearance with the glass roof.
There is no information on whether the production version will be very close to this concept. However, Stellantis executives referred to the concept as a roadmap for future products. Volkswagen did base the ID Buzz minivan on a concept that proved popular with the brand’s fans.
Similarly, there are no spec details yet, including driving ranges. But Stellantis mentioned features like Shadow Mode, which allows the truck to follow the driver at a safe distance. It also highlighted an AI personal assistant and retractable steering wheel for self-driving.
Ram will be up against models like the Rivian R1T, Ford’s F-150 Lightning, Lordstown’s Endurance, Tesla’s Cybertruck, Chevrolet’s Silverado, the Hummer EV, etc. Some of these trucks are already available.