Tesla works around law banning direct sales in New Mexico and is opening second showroom on tribal land

Tesla and Santa Ana Pueblo Leaders announced that a new Tesla showroom would be coming soon to New Mexico.

According to the Rio Rancho Observer, the new showroom will be west of Santa Ana Star Casino, with construction wrapping up in March 2023.

Currently, Tesla is banned from selling vehicles directly to consumers in New Mexico without going through third-party dealerships. This hasn’t stopped Tesla however, working around the law to open their first and now second New Mexico showrooms on tribal land.

Tesla works around state law to launch direct sales and service in New Mexico

The law is quite antiquated, but the state’s dealerships have done an excellent job of lobbying state officials not to make a change.

To get around that, Tesla has partnered with local tribal groups where State laws do not apply. This latest showroom will be on Pueblo of Santa Ana land.

Joey Sanchez, the Governor of the Pueblo of Santa Ana, had this to say about the announcement:

“This is an exciting start to the next frontier of tribal economic creation, diversification and competitiveness. This partnership brings opportunities for economic impact and opportunities to create careers, not just jobs,” he said.

The first dealership in New Mexico is near Sante Fe on Nambe Pueblo land.

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