Ford officially unveiled their first all-electric pickup truck last night, the F-150 Lightning. Keeping with their traditional F-series design style, the Lightning will offer a compelling package of features at decent prices.
Following the reveal, the automaker also opened their order books. Perspective owners can secure their spot in line with a refundable $100 deposit to be among the first to receive the F-150 Lightning next year.
Ford CEO Jim Farley has now revealed how many of those pre-orders they received. In an interview on CNBC this morning, Farley says that number reached 20,000 in the first 12 hours after the event.
"We have 20,000 orders already, 12 hours after the reveal," says $F CEO @jimfarley98 on the new EV F-150. "This is America's best-selling vehicle so if there is one vehicle that's going to give us an indication of whether these EVs are going to take off, it'll be this Lightning." pic.twitter.com/C6voVDTuDl
— Squawk Box (@SquawkCNBC) May 20, 2021
How does that number compare to the Tesla Cybertruck’s early reservation numbers? Unfortunately we don’t have a number to match the timeframe that Farley provided, but Elon Musk did tweet 3 days after the Cybertruck reveal they had amassed 200,000 pre-orders.
Using a straight-line calculation, that adds up to 66,666 pre-orders every 12 hours.
Production of the F-150 Lightning is expected to begin next spring, with the first deliveries starting in mid-2022. It will be available in three trim options, ranging in price from $68,000 CAD all the way up to $110,000 CAD. There will be a cheaper trim at $58,000 CAD, but that will be limited to commercial users, although Ford says regular buyers will be able to get it too.