Tesla has suffered another steep decline in its global brand value, falling 25 places in Interbrand’s latest rankings, released Tuesday, after two consecutive years of declining valuations.
According to Interbrand’s Best Global Brands 2026 report, Tesla now ranks 50th worldwide, with its brand valued at US$18.3 billion (C$25.7 billion), a 38% drop from 2025.
The decline continues a trend for the electric vehicle maker. Tesla ranked 12th in 2024 before falling to 25th in 2025, when its brand value dropped 35% to US$29.5 billion (C$41.4 billion).
In just two years, Tesla has fallen 38 positions in the rankings, with Interbrand identifying the company as one of the brands experiencing the largest valuation declines in 2026.
Tesla Brand Value (2024-2026)
US$ billions | Source: Interbrand
However, Tesla is far from alone. The automotive industry recorded the sharpest decline of any sector this year, with several major automakers losing substantial brand value.
Toyota remains the highest-ranked automotive brand at ninth overall, despite its valuation falling 20% to US$59.5 billion (C$83.5 billion). Mercedes-Benz dropped to 20th, while BMW slipped to 22nd.
Other automakers recorded similar declines, including Honda at 22%, Volkswagen at 23%, and Nissan at 23%. Audi and Porsche also saw their valuations fall.
Automotive Brand Value Changes in 2026
Year-over-year percentage change | Source: Interbrand
Red: Tesla | Grey: Decline | Green: Increase.
Meanwhile, several brands managed to buck the downward trend. Hyundai climbed to 29th overall and fourth among automotive brands, with its brand value increasing 2% to US$25.0 billion (C$35.1 billion).
Ferrari recorded a 15% increase, while Kia and BYD posted gains of 3% and 5%, respectively. Interbrand credited these brands with offering consumers clearer reasons to choose their vehicles.
Interbrand calculates brand values using financial performance, the influence of a brand on purchasing decisions, and overall brand strength.
Across all industries, the combined value of the top 100 brands increased 8.1% to US$3.866 trillion (C$5.43 trillion). Apple retained the top position, followed by Microsoft and Google.
Nvidia was the fastest-growing brand, climbing into sixth place after its valuation increased 71%. Entertainment also overtook Automotive to become the second most valuable sector in the rankings.
Always get the latest - make Drive Tesla your preferred source on Google
Are you buying a Tesla? If you enjoy our content and we helped in your decision, use our referral link to get three months of Full Self-Driving (FSD).Drive Tesla uses affiliate links, which means we may earn a commission if you make a purchase through them, at no additional cost to you. Thank you for your support.
