We all know that the bond between Tesla owners and the brand is strong, but MBLM puts its second, only to Disney.
In MBLM’s latest Brand Intimacy Model, Tesla scored second with a score of 67.4. Disney took first place with a score of 68.1, and Apple came in third with a score of 65.3.
MBLM divided the assessments into five sections to score the strength of the bond.
- Strong Emotional Connection
- Archetypes: Characters of Bonds
- Strength of Bonds
- Brand Intimacy Quotient
Tesla was the top automaker in the rankings and the only automaker in the top five. Mercedes Benz was the only other automaker in the top 10, coming in at sixth with a score of 63.9.
Other automakers that made the top 25 include:
- Porsche ranked 12
- Jaguar in 13
- Mazda in 15
- Ford in 25
The study said this about Tesla.
“Tesla users have strong emotional attachments with the brand and all it stands for,” the report indicates. The three keywords most commonly associated with Tesla were “impressive,” “badass,” and “crypto.”
MBLM assessed 435 total brands, and the full report can be seen here.