Porsche sales see slight increase as Taycan sales drop in 2022 on supply chain shortages

Porsche Taycan

Porsche announced the company saw an increase of 2.6 per cent in customer deliveries, with 309,884 vehicles delivered in 2022.

Interestingly, the Taycan was not a vehicle that drove sales, even though it was a rising star for Porsche in 2021.

The EV saw a drop of 16 per cent last year. Porsche noted that the drop was due to supply chain bottlenecks and issues securing parts.

The brand might be one of the only mainstream auto brands to see an increase as traditional OEMs were hit hard with supply chain and other issues.

Per Detlev von Platen, Porsche‘s Head of Sales and Marketing:

The many challenges caused by the war in Ukraine interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test,” Detlev von Platen, Porsche’s head of sales and marketing.

Per CNBC, it appears that luxury vehicle sales across the board did well amidst high-interest rates and rising inflation.

Bentley and Rolls-Royce already announced record sales in 2022, with more brands releasing sales numbers in the coming weeks.

Across the world, Porsche saw a 13 per cent increase in sales in emerging and overseas markets.

They also saw an increase of 5.8 per cent in Europe.

The North American market was flat, with the only decline coming in China at two per cent.

About Scott Nordlund 1474 Articles
Originally from the West Coast, Scott is an avid writer & EV enthusiast now living in Ottawa. He holds a MA in Political Science and once played professional football in the German Football League. Email scott@driveteslacanada.ca