Porsche has been making the rounds in Silicon Valley, and the latest reports show the German automaker is talking with Google. The Silicon Valley tech giant looks to be the current front-runner to be a software solution for Porsche’s infotainment system, according to a report by Autoblog.
Porsche has been on the lookout for a new software provider since ending their relationship with Volkswagen’s software development unit Cariad.
Porsche has long preferred to build their own software for their vehicles as data use and privacy concerns are not as prevalent. That changed a few weeks ago when reports surfaced that the company was talking with Apple about the infotainment system.
However, given Porsche 911 customers already have access to Google Maps and Google Assistant via Google Built-in, the relationship makes sense.
Google is no stranger to the infotainment game and provides services to Ford, Lexus, Nissan, Polestar, Toyota and Volvo, to name a few.
From Porsche’s view, the relationship with Google would provide a plug-in-and-play model that customers know and love. However, some still consider OEM software solutions the best.
It will be interesting to see if Porsche goes with an established company like Google or Apple or if they go with a newer entrant into the infotainment space.