GM to launch Super Cruise in the Middle East in 2024

General Motors confirmed that the company will expand Super Cruise and launch the driver-assist software in the Middle East starting in 2024.

The launch of Super Cruise in the Middle East will coincide with the launch of six new Cadillac models in the region, however the automaker did not confirm exact timing.

According to GM Authority, Super Cruise in the Middle East will be very similar to the technology in North America.

Drivers will be able to enable semi-autonomous technology on select roads.

The first vehicle in the region to have Super Cruise ability will be the Cadillac Celestiq.

Interestingly, the recently debuted Cadillac Lyriq will not have the capability, but this may change leading up to the launch.

The Cadillac and Super Cruise announcements are part of a broader plan for GM in the region.

As Drive Tesla reported a few weeks ago, GM is also expanding their Cruise autonomous robotaxi service into the region.

Cruise deployed two Chevy Bolt EVs to the City of Dubai to start mapping the city for the eventual service launch.

Neither GM nor Cadillac released the pricing for Super Cruise in the region.

However, we can assume it will be around the exact cost in North America, which is a $2,500 one-time cost, or $25 per month, or $15 with an OnStar Bundle, for a subscription.

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