Fisker wants to make one million EVs by 2030; hires BMW’s SVP of Manufacturing

Fisker is working towards bringing the Ocean EV to market this fall but is already looking beyond that milestone. The company has announced its plan to manufacture one million electric cars by 2027.

To achieve this goal, Fisker has signed on a former SVP at BMW, Alpay Uguz, who worked at BMW’s plant in Spartanburg, South Caroline. While reporting directly to the CEO Henrik Fisker, Uguz will be in charge of the company’s global operations as it tries to expand its production.

“I’m excited to apply my knowledge of lean manufacturing deployment, new product launches, and appreciation for innovation in Fisker’s fast-paced environment, utilizing my cross-cultural experience working in China, Germany, the UK, and the US,” Uguz said.

The Ocean has reportedly racked up 50,000 pre-orders, which should keep the company busy for a while. It recently announced pre-order holders could lock in their reservations for the limited edition Ocean ONE with a non-refundable $5,000 deposit.

Another EV model is also in the works, the PEAR (Personal Electric Automotive Revolution), which will be revealed in the second half of next year. Fisker also teased a third EV in May, a performance car codenamed Project Ronin, which is expected to compete with the likes of Tesla Model S Plaid and Lucid Air.

Fisker does not have manufacturing plants of its own but relies on contractors. Magna Steyr will build the Ocean in Austria. Magna has built cars for Mercedes-Benz, Jaguar, and BMW. The PEAR will be made by Foxconn in an Ohio plant formerly owned by GM, starting in 2024. Foxconn bought the facility from Lordstown, an EV startup in distress.

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