Fisker launches Ocean One pre-ordering program, but asks reservation holders for a $5,000 non-refundable deposit

On July 1 Fisker Inc. announced it was finally starting to allow Ocean One reservation holders to lock in their configurations and pre-order their electric SUV. The company was sending out waves of invitations to early reservation holders until all of the 5,000 limited edition Ocean One SUVs were spoken for.

In a press release announcing the pre-ordering program, CEO Henrik Fisker said the company was being “completely transparent” with its customers and didn’t want them to disappointed in missing out on getting their hands on a limited edition Ocean One.

“Our goal is to be completely transparent with our customers. We don’t want reservation holders who expect to purchase a Fisker Ocean One to be disappointed, so we are providing them now with the opportunity to secure their vehicle,” Fisker said

However, the press release failed to mention those customers would have to shell out another $5,000 to secure their order.

According to a copy of the email shared on Reddit, Fisker is asking customers to place a $5,000 deposit for the privilege of being among the 5,000 Ocean One owners.

While that might not sound like much for a $70K SUV, the deposit is non-refundable. It is also on top of the $250 refundable deposit that they placed over two years ago.

Understandably, many of those reservation holders are hesitant to give up $5,000 with no hopes of getting it back if the Ocean One never materializes. And with Fisker’s multi-year track record of coming up with renders and concept cars but not being able to produce and deliver one yet, there is a good chance that might happen.

We will find out later this year as the Ocean One is scheduled to enter production in November. The electric SUV will be built by Canada’s Magna International at their facility in Graz, Austria.

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