Turo’s Car Ownership Index reveals nearly 60% of Canadians want to purchase a ZEV

Turo has released their first annual Car Ownership Index. The Index, which was conducted by Leger, analyzes the state of car ownership in Canada and Canadians’ opinions on zero-emission and electric vehicles.

The survey was least to say interesting. It revealed that over half of Canadians (58 per cent) plan to buy a zero-emission vehicle for their next vehicle.

Of those 58 per cent, 21 per cent plant to buy an electric car and 37 per cent to buy a hybrid.

In addition, of those who expressed an interest in buying a zero-emission vehicle, 86 per cent of respondents have not driven one.

In the same stroke, two thirds, or 66 per cent, said they would feel more comfortable buying one if they could test drive it for a few days or weeks.

Some other exciting key findings include:

  • Forty-seven per cent of respondents are concerned about their cars environmental impact
  • Twenty-nine per cent of those who do not plan to buy an EV said that cost is a significant deterrent to buying an electric vehicle. This was followed by 24 per cent noting it was due to concerns about battery life.
  • Eighty-three per cent of Canadians own or lease a vehicle. However, on average Canadian car owners only spend 400.6 hours in their cars.
  • Seventy-two per cent of respondents are unwilling to give up car ownership for an alternative method of transportation.
  • Eight-one per cent noted that COVID-19 did not affect their decision to get a car.

The Turo study is a benchmark study. It will be interesting to see the next round and how these numbers shift over time.

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