Tesla tops IMD’s Future Readiness Indicator study for the third year in a row

According to IMD, one of Europe’s top business schools, Tesla is the best set up to succeed in the future.

IMD’s latest Future Readiness Indicator study looked at the automotive sector specifically, focusing on a critical question – which car companies are likely to succeed?

For the third year in a row, Tesla came out on top, and by a lot, scoring a perfect 100 out of 100.

Second place was Toyota with a 77.9, and BMW rounded out the top three with a score of 75.7.

On the other end, Renault scored the worst with 1.0. At the same time, Audi scored 21.6 and Kia a 27.7.

The report measured seven factors, using 29 separate indicators. These factors ranged from financial performance to employee diversity.

Many of the traditional big players scored low due to their inability to think outside the box of traditional mechanical engineering.

EVs are prized for their connectivity, and legacy automakers struggle to keep up to changes in tech, production methods and capabilities compared to Tesla.

IMD has published this report since 2010, and things have changed in that timeframe.

Inthe first IMD study, General Motors came in first with a perfect 100, with Toyota and Ford rounding out the top three.

Tesla placed 10th in 2010 with a score of 29.3.

However, eleven years later, GM fell to 11th with a score of 45.9, and Ford dropped to fourth with a score of 73.5.

imd rankings
Tesla (red) & GM (purple) ranking since 2010

h/t: InsideEVs

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About Scott Nordlund 1636 Articles
Originally from the West Coast, Scott is an avid writer & EV enthusiast now living in Ottawa. He holds a MA in Political Science and once played professional football in the German Football League. Email scott@driveteslacanada.ca