The Tesla Model 3 returned to the top spot in European sales in February for the first time in five months. The electric sedan has made it two months in a row with a convincing win in March.
According to data compiled by the EV Sales Blog, there were 24,184 Model 3 registrations in Europe in March. The next closest competitor, the Hyundai Kona EV, was in a distant second place with 5,643 registrations.
Leading the charge for the Model 3’s impressive sales in March was the United Kingdom (UK), accounting for 6,500 units. That was followed by France (4,524), Germany (3,699), Norway (2,169), Italy (1,363) and Sweden and Austria, both with 1,192 units each.
Just three months into the year, the Model 3 holds a commanding lead for year-to-date (YTD) sales, now sitting at 31,200 units overall, or 7% of all electrified sales. That is nearly three times more than the next all-electric vehicle, the Renault Zoe.
The strong European sales have helped the Model 3 become the best-selling luxury sedan in the world. In Tesla Q1 2021 shareholder deck, the company revealed it has now outsold the perennial favourite, the BMW 3-Series.
All of this comes before the Model Y has arrived in the region. Since its launch in the US and Canada last year, sales of the electric SUV have increased rapidly. For two quarters in a row the Model Y has outsold the Model 3 in Tesla’s home state of California.