Tesla has restructured its management team in the Asia Pacific region. The executive team in the area will now report to Tesla in Greater China instead of directly to the US, as reported by Bloomberg, who spoke to people with knowledge on the matter.
This shakeup means the managers in the aforementioned region will now report to Tom Zhu, who heads Tesla China, as confirmed by Tesla insiders that cannot be named because they are not allowed to discuss the company publicly.
A US executive previously held the position of head of Tesla Asia Pacific. Zhu will now combine it with his other duties. Zhu started with Tesla in 2014 to lead its Supercharger network development.
Neither Tesla China nor Zhu replied to a request for information.
Asia is becoming a crucial market to Tesla, particularly China, where it established its first factory outside the US. The company manufactures the Model 3 and Model Y in Shanghai, from where it exports them to other countries. The China operation sold 78,000 cars in June as it tried to recover from the downturn caused by Covid-19 lockdowns earlier this year.
However, Giga Berlin, officially opened this year, is scheduled to handle European demand.
Tesla has offices in Australia, Japan, and South Korea. It is filling positions in Singapore. However, Tesla abandoned plans in India that could have included setting up a factory.
Tesla CEO Elon Musk had informed the top executives that the company would have to reduce its salaried workforce by 10 percent, resulting in a 3.5 percent staff cut overall. This was due to the bad feelings he had about the economy.