The second quarter of the year was not kind to Porsche Taycan sales. The company sold only 1,635 units of the electric sports car in the US in Q2, compared to 2,524 in the same quarter last year.
So far Porsche has delivered a total of 3,162 Taycan’s in the first six months of the year, a 29% drop from the 4,449 it had delivered in the same time period last year. That means Taycan sales dropped for the sixth quarter in a row compared to the same quarter in the previous year.
Although this is a red flag, Porsche still believes the Taycan deliveries are stable. In terms of total volume, the Taycan represented 8.7 per cent, which is a stable level. However, year over year, the vehicle has dropped in terms of overall volume. In 2022 the Taycan represented 10.4 per cent of overall deliveries for the German automaker. (via InsideEVs)
Porsche also noted that June sales of the Taycan at 667 units was the best monthly performance so far in 2023, giving hope that sales will continue to be strong in Q3.
It will be a bit of an uphill battle with Taycan sales. Earlier this year CEO Oliver Blume said Taycan customers should expect delivery wait times of between six and nine months, and ongoing supply issues have not helped with the issue. The Taycan is also not eligible for the US federal tax credit, which could make sales a little more complicated.
Porsche is planning bolster its EV lineup with the release of several more models over the next few years, all of which should help drive its EV sales. These include electric version of the Cayenne, Macan, and Boxster.