Porsche releases global sales figures for the first half of 2020

When Porsche reported their Q1 2020 sales figures earlier this year, overall sales were down 5% compared to the previous year, with some markets down as much as 20%.

The German automaker has now released updated figures for the first 6 months of the year, and the global coronavirus pandemic appears to have had a huge impact on their bottom line.

From January to June, Porsche delivered 116,964 vehicles around the world, representing a 12% drop compared to the first 6 months of 2019.

Much like their Q1 results where all but one market (Europe) saw lower numbers, now all of their markets experienced a decline, with hometown Germany seeing the biggest drop, down 25%.

The strongest market for Porsche was Asia-Pacific, Africa and the Middle East. From January to June, 55,051 Porsche cars were handed over to new customers. Despite the strong numbers, this was still a drop of 3% overall compared to last year.

Porsche sales Jan-June 2020

According to Porsche, they delivered just 4,480 units of their all-new electric Taycan from January to June. On the bright side, the 3,089 Taycan’s delivered is a significant increase from Q1, where they delivered 1,391 units.

Porsche had hoped the Taycan would be a big seller, with initial plans to manufacture 20,000 units per year. Based on current sales figures, Porsche will be lucky to reach half of that amount before the end of the year.

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