Lucid Group published its Q1 2022 report yesterday, posting a net loss of $83.3 million on deliveries of just 360 cars in the first three months of the year.
At the same time the luxury EV automaker announced it was raising prices on its lineup of Lucid Air sedans, revealing increases as much as $15,000 for the Air Grand Touring in the United States.
Lucid did not provide updated Canadian pricing, saying it will be published on their website on June 1.
However the company has revealed its new pricing structure in an email to existing reservation holders, even though they won’t be subject to the new prices.
According to the email, a copy of which was provided to Drive Tesla by one of our readers, the biggest price increase goes to the Air Grand Touring Performance, increasing by $21,000 to $210,000.
The Air Touring and Air Pure will also see substantial price increases, up $17,000 and $14,000 respectively.
Like the US market, the newly announced Air Grand Touring Performance will not be subject to a price increase.
|Original Price||New Price||Increase|
|Air Grand Touring Performance||$ 242,000||$ 242,000||$ –|
|Air Grand Touring||$ 189,000||$ 210,000||$ 21,000|
|Air Touring||$ 129,000||$ 146,000||$ 17,000|
|Air Pure||$ 105,000||$ 119,000||$ 14,000|
The new prices will come into effect on June 1, 2022. Existing reservation holders will have their original prices honoured, and all new orders until May 31, 2022 will also receive the original pricing.
After originally hoping to begin Canadian deliveries as early as November 2021, Lucid has yet to deliver a car to a customer north of the border.
Lucid is not alone in announcing new prices yesterday. Last night Tesla also raised prices on its entire lineup in Canada, also increasing the price of Full Self-Driving Capability.