A leaked Ford dealer playbook that is intended to prepare dealerships for the order bank opening for the F-150 Lightning reveals the electric truck may arrive later than planned.
UPDATE Jan 3 3:20pm PST: New leaked documentation from Ford shows this information is out of date. For full information on F-150 Lightning pricing and availability, click here.
According to the 30-page document, first shared on the LightningOwners forum, deliveries of the Platinum and Lariat F-150 Lightning won’t begin until summer 2022.
The document also says the more affordable XLT and PRO variants are set for fall deliveries in 2022 and 2023 respectively.
This is later than the currently planned “Spring 2022” launch, a date that is still advertised on Ford’s website at the time of publication.
The playbook also shows pricing for the PRO and XLT variants might be much higher than originally announced.
In May 2021 Ford said the Pro series will start at $39,974 USD price tag, compared to $56,410 USD in the document.
The XLT is also more expensive ($52,974 USD vs $68,460 USD). However the Lariat and Platinum, which were said to start at around $90,000 USD, are cheaper.
It should be noted that this dealer playbook is dated December 8, 2021, and there are some references to gas engines, so not all the information is accurate and may be the result of leftover text from a boilerplate template.
However, this isn’t the first time internal documentation from Ford has hinted at a delay.
While speaking at a webinar on December 3, two Ford representatives revealed deliveries wouldn’t begin until September 2022.
The date was later refuted by the automaker’s Director of EV Communications Emma Bergg, who said on Twitter there is no such delay.
We should know more about delivery timelines and official pricing soon. Orders books are expected to open this month.
You can read the full document below.Ford F150 Lightning dealer playbook
Source: Lightning Owners