Government of Canada invests in raising awareness on zero-emission vehicles

As part of their effort to build a low-emissions future, the Government of Canada is investing in a program to help raise awareness and increase the adoption of zero-emissions vehicles (ZEV).

With funding through Natural Resources Canada’s Zero-Emission Vehicle Awareness Initiative, $50,000 is being invested in the Pollution Probe Foundation.

The program’s goal is increase the understanding of ZEVs by facilitating open dialogue and knowledge sharing with municipal governments, industry collaborators and stakeholders.

“The Municipal ZEV Engagement Platform represents an innovative and collaborative effort to bring together Canadian municipalities and the country’s leading experts on ZEVs. It is our intention that it will become the go-to resource for local government staff seeking to gain insights into ZEV deployment to inform local actions,” said Christopher Hilkene CEO, Pollution Probe.

The Government of Canada has already invested over $600 million to create a coast-to-coast EV charging network. The money has also gone towards making EVs more affordable by offering up to $5,000 off the purchase of a qualifying vehicle.

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