Ford’s October EV sales report a mixed bag

Ford has reported its October sales in the US market, and it was a mixed bag when it comes to the automaker’s electric vehicle (EV) portfolio.

Sales of EVs at Ford increased slightly, reaching 6,831 units in October, up by nine percent year-over-year (YoY), accounting for 4.8 percent of Ford’s total sales volume. On the positive side the Ford F-150 Lightning had a strong performance with 3,712 units sold, a 52 percent YoY increase.

On the other hand was the Mustang Mach-E and E-Transit, which faced declining sales in October, down by 11 percent and 50 percent YoY to 2,732 units and just 387 units respectively. These figures indicate some challenges for Ford, particularly since the company had previously announced EV investment cuts due to disappointing sales results and losses in its EV segment.

In the year-to-date figures, Ford managed to sell more than 53,000 all-electric vehicles in the US, reflecting a 13 percent increase compared to the previous year. This accounts for approximately 3.4 percent of the brand’s total sales volume.

Overall, Ford and Lincoln vehicle sales in the US declined by five percent YoY in October, totaling 149,938 units. While this dip might be attributed in part to UAW strikes, the year-to-date figures tell a different story with an eight percent increase to 1,658,010 vehicles sold.

Earlier this week Ford announced it was delaying over $12 billion in EV related investments due to waning demand.

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