As public electric vehicle (EV) charging networks continue to expand, Electrify America and Electrify Canada are looking to clearly label its chargers to help out its customers.
The two companies are establishing two new power names and associated branding for their high-end chargers.
- Hyper-Fast: Indicates power delivery of up to 350kW, providing about 32 kilometres of driving range per minute depending on the EV’s charging capability. (Green label & three bolt icons)
- Ultra-Fast: Indicates power delivery of up to 150kW, which can provide about 14 kilometres of driving range per minute depending on the EV’s charging capability. (Teal label & two bolt icons)
The new approach will see an easy association and scalable option that associates lightning bolts with the speed of the charger. Tesla already does this with their in-car navigation and the ability to filter chargers with 1, 2, or 3 lightning bolts based on the speed of the chargers.
In addition to these changes, the company is also adding clearer information on the charger. All chargers will now include a clear “tap here” label where the NFC reader is located.
As well, a new QR code near the NFC reader will provide customer support information, educational materials and best practices for EV owners.
This new branding will roll out in the Fall across both the Electrify America and Electrify Canada network.
Finally, the company also announced its new Balanced power chargers which will all be Ultra-Fast chargers. The technology is able to distribute power along multiple EVs, depending on the specific EVs charging limits.
The new balanced chargers will roll out in the United States this fall, with the Canadian roll-out happening later in 2023.
