The Cybertruck has captivated not only millions of ordinary people but also famous people who know a lot about automotive design. DeLorean’s legendary designer expressed his admiration for Elon Musk and Tesla’s electric pickup truck.
Italian design legend Giorgetto Giugiaro called the Tesla Cybertruck the “Picasso of automobiles,” during an interview with the Italian newspaper la Repubblica (via Automotive News). Pablo Ruiz Picasso was a Spanish painter and sculptor and inventor of new forms of painting. At the dawn of his career, he paid special attention to the transformation of shapes into geometric blocks, cutting them into planes and edges. Picasso revolutionized painting because he had courage, “he was an artist of the decomposition of reality,” said Giugiaro.
Just like Picasso, Tesla CEO Elon Musk destroyed traditional ideas about what a pickup truck should look like, the designer noted. Giugiaro is the creator of the unique 1981 gull-winged stainless steel DeLorean DMC 12 made famous by the movie trilogy ‘Back to the Future.’
Giugiaro believes Cybertruck could be a big success. “It will be hugely successful because people want to stand out. It does not represent the search for harmony and perfection but for emotion and robustness,” Giugiaro said.
His son, Fabrizio, who is also a car designer, also praised Cybertruck. He noted that Musk was bold with the design, which was a result of the fact that he understands people’s desire to stand out.
“I give Elon Musk credit for having courage and understanding people’s desire to stand out,” Fabrizio said.
Cybertruck is attracting attention and receiving praise from automotive designers. Earlier, the head of the concept car division of the French auto giant Renault, François Leboine, called the Tesla Cybertruck “perfect design.” He praised Tesla for its striking and revolutionary design.
“It’s very funny because as a design exercise, [Tesla Cybertruck] is touching the opposites,” he said. “On one hand it’s the perfect design exercise to be iconic. Iconic of course for designers is the best because you become immediately recognizable and the world, you’re detaching yourself from the world. And there is no better way to make you known and recognized than making a very simple, simplistic design and that is of course immediately iconic.”