Jerome Guillen becomes President of Tesla Heavy Trucking

Tesla has announced another change in job titles, and this one actually comes with a change in responsibilities. In a regulatory filing with the U.S. Securities and Exchange Commission (SEC), the automaker announced Jerome Guillen has transitioned to become President of Tesla Heavy Trucking.

The move, effective March 11 2021, comes as Tesla prepares to finally launch production of its electric Semi truck after several years of delays.

“Effective March 11, 2021, Jerome Guillen, President, Automotive, of Tesla, Inc. (“Tesla”) transitioned to the role of President, Tesla Heavy Trucking. Since September 2018, Mr. Guillen has successfully overseen Tesla’s vehicle programs, supply chain and service infrastructure and contributed to the development of leaders, organizations and processes capable of continuing to direct and operate those functions for our passenger vehicle programs. As Tesla prepares to enter the critical heavy trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks,” the filing said.

In a note to investors after the announcement, Wedbush Securities analyst Dan Ives maintained his $950 price target and buy rating for the stock. Ives said the change shows Tesla’s commitment to its Semi and trucking business over the coming years.

“[Guillen’s move is] a significant strategic move showing Tesla plans to double down on its semi and trucking vision over the next few years.”

Guillen moves away from his previous role of Vice President of Trucks and Programs, a position he has held since 2016. He also held the title of President, Automotive since September 2018.

Another change in job titles was announced Monday as Elon Musk became Tesla’s Technoking and Zach Kirkorn became Master of Coin at the automaker.

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