Tesla’s European Sales Slide in November While Norway Smashes All-Time Record

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Tesla’s November performance in Europe painted a challenging picture, with registrations across major markets continuing to decline. But while much of the continent saw slowing momentum, Norway delivered a new all-time annual sales record.

According to new data released on Monday, Tesla’s registrations fell sharply again in November across Europe. France saw a 58% decline in November registrations, falling to just 1,593 units, while Sweden dropped 59% to 1,466 units, continuing what has become one of Tesla’s most challenging periods in Europe. Even traditionally strong Scandinavian markets weren’t immune—Denmark slid 49% to 534 registrations.

The picture was only marginally better elsewhere. In the Netherlands, Tesla deliveries fell 44% to 1,627 units, marking one of the brand’s weakest months of 2025 in the country. Spain, which has been one of Tesla’s more stable southern European markets, also experienced a decline, though far less severe, with registrations down 9% to 1,523 units. (via Reuters)

However, there was a bright spot. Data from the Norwegian Road Federation (OFV) shows Tesla registered 6,215 vehicles in November, bringing its year-to-date total to 28,606 vehicles—enough to surpass the full-year national sales record previously held by Volkswagen since 2016, a record it broke before November even ended.

Tesla alone captured 31.2% of the Norwegian market in November, nearly tripling its volume compared to the same month last year and setting a new single-day delivery record on November 27 with 694 registrations.

Norway’s November figures were unusually high as buyers rushed to secure EVs ahead of a major tax change set to take effect on January 1. Fully electric vehicles made up 97.6% of all new cars sold, far higher than any other market in Europe.

Tesla’s uneven November reveals a widening divide in Europe’s EV landscape and highlights several challenges: increasing competition from European and Chinese electric automakers, slowing EV demand in some countries, and an ongoing backlash among some consumers tied to Elon Musk’s political activity—most notably his support for far-right parties and U.S. President Donald Trump.

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