Tesla easily takes top spot in J.D. Power 2021 Tech Experience Study

Model 3

After finishing in second place last year behind Volvo, Tesla has taken the top spot in the J.D. Power 2021 Tech Experience (TXI) Study.

Tesla’s standing should not come as a surprise as the study measures how satisfied owners are with their in-vehicle technology.

The TXI score is measured by looking at 36 different technologies in four categories – convenience; emerging automation; energy and sustainability; and infotainment and connectivity.

From the survey responses of 110,827 owners of new 2021-model year cars after 90- days of ownership, a score of out of 1,000 is then calculated.

After it was all said and done, Tesla came out on top with a score of 668, improving on their 2020 result of 593. Genesis took second place with a score of 634.

The top two automakers appear to be in a league of their own, with Cadillac in a distant third with 551 points. Last year’s winner Volvo (550) and BMW (545) were close behind.

JD Power TXI
Image via JD Power

According to the results, the biggest issue for automaker is that many owners simply don’t use the more advanced technology in their vehicles.

The study finds that, for more than one in three advanced technologies, fewer than half of owners have used the technology in the first 90 days of ownership.

You might notice Tesla isn’t actually in the official rankings, but is instead included as a footnote at the bottom of the graph. That is because he automaker doesn’t meet J.D. Power’s ranking criteria.

J.D. Power says Tesla doesn’t give them permission to survey its owners in 15 states in the US. Instead, Tesla’s score was calculated based on a sample of surveys from owners in the other 35 states.

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