Tesla dominates S&P Global Mobility Loyalty Awards again

Tesla has completed another sweep of the 2023 edition of the S&P Global Mobility’s Loyalty Awards, reminiscent of the same showing last year. The American automaker was the only company to receive multiple awards.

Tesla has had another decisive run at the 2023 Loyalty Awards, put together by S&P Global Mobility. It carted home awards in the Overall Loyalty to Make, Ethnic Market Loyalty to Make, Highest Conquest Percentage, and Alternative Powertrain Loyalty to Make categories. Other automakers, including GM, Lincoln, Mitsubishi, etc, took home only one award each.

The performance was a repeat of 2022, when Tesla won the same four awards.

The Loyalty Awards ranks the auto manufacturers based on consumer buying trends for the year in review. It analyzed 12.6 new retail vehicle registrations in the US in 2023.

According to the organizers of the awards, Tesla ranked high due to its popularity in the BEV sector. S&P Global specifically mentions the Model Y (the best-selling car globally in 2023) and Model 3 being popular among current owners and Tesla’s ability to convert ICE drivers to EV owners as contributing to its strong performance.

“The popularity of both the Model 3 and Model Y among current owners, along with the brand’s ability to attract many ICE customers to the BEV space, contributed to Tesla’s multiple awards for the second year in a row,” S&P Global said.

Here are the complete list of 2023 award winners:

Overall Loyalty to Manufacturer General Motors*
Overall Loyalty to Make Tesla*
Overall Loyalty to Model (new award for 2023) Lincoln Nautilus
Ethnic Market Loyalty to Make Tesla*
Most Improved Make Loyalty Acura
Overall Loyalty to Dealer Nissan
Highest Conquest Percentage Tesla*
Alternative Powertrain Loyalty to Make Tesla*
Most Improved Alternative Powertrain Loyalty to Make Mitsubishi


Small Utility Nissan Rogue
Mid-Size Utility Jeep Grand Cherokee
Full-Size Utility Ford Expedition
Mid-Size Pickup Ford Maverick
Light-Duty Pickup Ford F-Series*
Heavy-Duty Pickup GMC Sierra 2500/3500
Van Chrysler Pacifica
Sports Car Dodge Challenger*
Small Car Chevrolet Bolt*
Large Car Honda Accord
Luxury Small Utility Lincoln Corsair
Luxury Mid-Size Utility Lincoln Nautilus*
Luxury Full-Size Utility Land Rover Range Rover*
Luxury Sports Car Porsche 911
Luxury Small Car Cadillac CT5
Luxury Mid-Size Car Lexus ES*
Luxury Full-Size Car Mercedes-Benz S-Class*

*Repeat winner from the 2022

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