With the recent release of their first all-electric Porsche Taycan, Porsche Canada CEO Marc Ouayoun says the German automaker will ramp up their electric offerings in the coming years.
After the release of their first plug-in hybrid 10 years ago, Ouayoun says the last couple of years the focus has shifted at Porsche, wanting to create greener options for drivers.
“A couple years ago we really thought about sports cars, how do we imagine our future because of new trends in sustainability, and we finally decided to go electric because that fits very well with the brand.”
Ouayoun says that with the rapid rise in popularity of EV’s, the writing is on the wall and he believes 50% of Porsche cars will be electric within the next 5 years.
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He still says there is one main concern that Canadian express to him when they consider going electric, and that’s range and the location of charging options. If you’re a Porsche owner, that’s a valid concern. If you’re a Tesla owner, you can easily travel coast-to-coast across Canada using the newly completed Supercharger network.
To help with those concerns, Porsche is offering free 30-minute charging sessions to all new Taycan purchasers during the first 3 years of ownership.
Despite the shift towards electrification for the German luxury automaker, Ouayoun says they will still make traditional gas-powered Porsche vehicles as long as they can sell them.
And that right there is the difference between a legacy automaker still stuck in the old way of thinking, and Tesla, the company with the mission to accelerate the world’s transition to sustainable energy.
Source: BNN Bloomberg