The Mazda MX-30 has re-appeared on Mazda’s sales stats in January 2023 in both Canada and the US. However, the news is not good for Mazda in the EV space and continues a trend we saw in 2022 until sales stopped altogether in the second half of last year.
According to Mazda they sold a grand total of thirty-two (32) MX-30s in January 2023, with Canada leading the way at 23 sales, leaving just 9 for the US market. Or, to put it another way, the MX-30 was responsible for 0.04 and 0.03 per cent of total Mazda sales in Canada and the US respectively last month.
This was significantly lower than January 2022, when Mazda moved 47 units (-51%) in Canada and 33 (-73%) in the US.
The Japanese automaker has had trouble convincing buyers to pick the MX-30, but this is not surprising for those who know the EV market.
The MX-30 has one of the shortest ranges (161km/100 miles) in the space and is only available in California in the US, and in British Columbia and Quebec in Canada (although it will be available across Canada in 2023). With a price tag of $34,110 USD for the entry-level model, the vehicle is not even eligible for the $7,500 tax credit via the Inflation Reduction Act of 2022. It does however qualify for the $5,000 iZEV incentive in Canada, priced at $42,650 for the base trim level, a $500 increase over 2022 pricing.
At least to say, the MX-30 continues to be the black sheep of the EV market. It has been so bad that Mazda has yet to announce whether the rethought MX-30 e-Skyactiv R-EV plug-in hybrid will make an appearance in North America. Mazda announced the plug-in hybrid last month only for the European market.
