Lancia rebrands as EV-only company

Lancia Logo

There is a new EV-only brand in town. Its name is Lancia, and the company is looking to launch its first electric car in 2024.

Lancia is one of the brands controlled by auto-behemoth Stellantis. While it may not be so prominent on the automobile scene as of late, the brand is staging a comeback and Lancia will now make only electric cars.

To along with the transition to becoming an all-electric brand, Lancia now has a new logo. It has also announced three upcoming models to be released between 2024 and 2028. They are Ypsilon, Delta, and a yet-to-be-named model.

Lancia currently sells one ICE model under the Ypsilon brand in Italy, meaning it plans to phase out fossil-fuelled cars from the lineup. They are expected to launch first in Italy before becoming available in other European markets, as The Verge reports.

The new cars will follow a new design language, which Lancia illustrated by building what it described as a 3-D manifesto. The sculpture is named “Lancia Pu+Ra Zero” and allegedly ensures the “past and the future are in continuous contact, in which elegance is balanced with the radical spirit of forms.”

We are guessing “Pu + Ra” stands for “Pure and Radical.”

There have yet to be any details about the cars themselves. But they will likely be built on Stellantis’ STLA platform for small electric vehicles.

Stellantis has gone all in with electric vehicles. We reported it was considering spending billions on EV production in Mexico.

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