Just last month J.D. Power released their Initial Quality Study (IQS), which looks at the performance of new cars over the first 90 days of ownership, and ranks them based on the number of problems that show up during that time.
Tesla ranked dead last in that survey, with 250 problems per 150 vehicles.
Now J.D. Power has released a new study which says that despite those apparent problems, Tesla owners are the most satisfied among new car owners.
The 2020 Automotive Performance, Execution and Layout (APEAL) study rates vehicle brands by looking at new owners’ assessments of their experiences in the first 90 days of vehicle ownership.
Tesla topped the list with 896 out of a possible 1,000 points. In second place was Porsche with 881 points, which had previously placed first in the study 15 of the past 16 years.
“Their owners do express a high degree of satisfaction with their vehicles. It’s largely driven by performance, styling and the large infotainment systems in the vehicles“, said Dave Sargent, vice president of automotive quality at J.D. Power.
The study also shows what Tesla owners already know, and is part of the reason Tesla spends $0 on advertising. Placing high in the study means buyers are much more likely to recommend that brand to others, and also purchase another car of the same brand when the time comes.
The J.D. Power APEAL study, which took place from February to May 2020, is based on feedback from 87,282 owners of new 2020 model-year vehicles who were surveyed after 90 days of ownership.
Source: J.D. Power
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